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A study published in the journal *PNAS*, involving 715 U.S. users, found that the algorithm behind X’s “For You” page tends to recommend content that conflicts with users’ values, unlike the content they follow directly. The researchers analyzed posts according to 19 human values. They suggested that angry replies to content users disagree with may be counted as engagement and interest, prompting the algorithm to recommend similar content. This mismatch was more pronounced among Democratic users than Republican users. The study stressed that its findings do not prove the platform deliberately seeks to provoke users, but warned that relying on engagement levels may boost confrontational content at the expense of users’ actual preferences.
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