11 Hrs
Source:
مباشر
_1777294237270_124456903.png&w=64&q=75){kind=small}
Singles Day tests AI sales
China’s Singles’ Day festival became a test of AI’s ability to boost online shopping, as platforms such as Alibaba, JD.com and PDD used chatbots to find products, apply discounts and complete purchases. AI accounted for around 5% of Douyin purchases in October, while the Dongdong assistant attracted nearly 80 million shoppers. Sales of games powered by it exceeded 100 million yuan, and sales of AI tokens on Tmall rose by more than 700%. Festival sales grew 2.4% between October 7 and 31, outpacing China’s retail sales growth of 1.1%, as attention turns to how reliance on intelligent agents may affect brand visibility and pricing.
Size: 120%Text Size
Notice: This Is an AI-Generated Summary
Comments (0)