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EU warns of digital fines
The draft Digital Fairness Act prepared by the European Commission would allow fines of up to 6% of companies’ global annual revenue for using deceptive digital practices or targeting children with personalized ads. It seeks to ban dark patterns, addictive design, misleading influencer marketing, deceptive pricing, and subscription traps in order to strengthen consumer rights. The proposal must be approved by EU member states and the European Parliament in the coming months before it can enter into force.
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