Farms Become Attractions

Family farms across the United States are turning their fields into fall festivals and agritourism destinations to offset rising costs and stagnant crop prices, and to generate income more quickly than crop sales can. The trend comes amid expectations that net farm income will fall by 5.5%, and after the country lost more than 140,000 farms between 2017 and 2022. Agritourism was valued at about $1.3 billion in 2022, while 75% of participants in one study reported higher incomes after launching recreational activities. But this income stream is no sure thing: in 2024, 45% of participants earned less than $25,000 from their tourism ventures, and competition and the skills required present additional challenges.

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