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The writer argues that competition among discount stores affects household budgets: a lower price can free up money a family needs, and a store selling an identical product more cheaply should not be constrained merely to protect its competitors’ profit margins. But a low price alone does not prove that a product or offer is legitimate. If deception or fraud is established, authorities should intervene; meanwhile, competition law prohibits abusing a dominant position or selling below cost to drive competitors out of the market. Shoppers are advised to check the discount permit, price, and receipt, report violations through the “Commercial Report” app, and verify the product’s details and ingredients.
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