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Amazon is considering creating a “Global Product Graph,” a database of information about goods offered for sale around the world, including products the company does not sell. It would draw on data from brands and retailers and index other websites. The initiative aims to let shoppers compare products, improve the answers provided by its AI shopping assistant, and keep search and purchases within Amazon. An internal document sets October 1, 2027, as a target launch date, but it is unclear whether the plan will go ahead. The company said older drafts do not necessarily reflect its current plans, that the assistant’s accuracy is about 97% globally, and that the usage figures cited in the document are outdated.
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