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2026 World Cup mascots unify cultures
World Cup mascots have evolved over six decades to reflect the spirit of the host country and the tournament's history, starting with "Willie" in England 1966, passing through diverse characters such as "Juanito" in Mexico and "Zacumi" in South Africa, up to modern digital designs like "Lweib" in Qatar 2022. Mascots have become cultural and marketing symbols that express cultural diversity and enhance the event's identity, with increasing use of technology and audience participation in their selection and design. The 2026 World Cup will see the release of the sixteenth official mascot, continuing to be a key part of the global tournament experience.
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