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البلاد
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Source: البلاد
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FIFA is planning to modify the way the national anthem is presented at the 2026 World Cup, where players will stand in front of their country's flag instead of the traditional stance. This change aims to enhance the visual presentation of the event. The move is part of strategic investment plans, with sources estimating that commercial sponsorship revenues for the tournament could reach $2.4 billion—a 37% increase compared to the 2022 Qatar World Cup. Additionally, halftime intervals are expected to be used for airing commercial advertisements and transforming matches into content that is more heavily consumed on social media platforms. For the first time, the tournament will feature a performance during the final, in response to FIFA's trend of leveraging media marketing. This raises questions about whether football will remain the primary focus of the tournament or if it will become a backdrop for a massive commercial showcase.
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