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Documents show tobacco tech in kids' foods
A recent study revealed that Philip Morris, the company formerly owning the Marlboro cigarette brand, used tobacco research techniques in designing and marketing highly processed children's meals, especially Lunchables products, with the aim of understanding children's and working mothers' behaviors. Internal documents showed that the company invested its expertise in ingredient processing and flavor enhancement, focusing on satisfying children's desire for independence, raising concerns about the impact of large corporations' strategies on kids' eating habits and public health.
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