Mecca Valley fosters innovation for tourism growth

Wadi Makkah Technology Company, the investment arm of Umm Al-Qura University, participated as a sponsor of Innovation at the 2026 Career and Innovation Forum. The aim was to support tourism entrepreneurship and strengthen the innovation ecosystem within the sector. Through its booth, the company showcased initiatives and programs to support innovative ideas and technological investment opportunities, with the goal of developing entrepreneurial projects and enhancing tourism services in line with Saudi Arabia's Vision 2030 and the rapidly growing tourism industry.

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