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Turki bin Talal kicks off Summer Abha 2026 with 122 events
The Emir of Asir, Turki bin Talal, launched the Asir Summer Season 2026 under the slogan "The Sky is Your Land." The aim is to enhance the region's status as a global tourist destination by offering 122 diverse events and 100 bookable experiences. The season seeks to welcome over 3 million visitors, provide around 3,000 seasonal job opportunities, increase the occupancy rate of accommodation facilities to 55%, and achieve an average visitor expenditure of 1,287 Saudi Riyals, thereby boosting the region’s economic growth. The season features cultural, heritage, entertainment, and innovative projects, with an emphasis on leveraging Asir’s unique natural and geographical assets.
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