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Prince Turki bin Talal bin Abdulaziz, the Emir of Asir Region, launched the 2026 Summer Season of Asir under the slogan "The Sky Is Your Land," with the goal of strengthening the region's presence on the global tourism map. This initiative is supported by the Ministry of Tourism, the Saudi Tourism Authority, and in partnership with the National Events Center, aligned with the objectives of Saudi Arabia's Vision 2030.
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