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Assir Unveils Summer Season
The Prince of Asir Region launched the Summer Season 2026 under the slogan "Sky is Your Land," aiming to enhance the region's position as a global tourist destination by attracting over 3 million visitors and offering 100 bookable experiences. The program includes a variety of events held at historic and heritage sites, with the return of new tourist destinations such as Talal Madah Theater and Tuesday Market. It also contributes to providing approximately 3,000 seasonal job opportunities, as well as promoting economic development and improving hospitality services through investments exceeding 444 million riyals.
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