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Aseer launches 2026 summer season
The Prince of Asir Province launched the 2026 Asir Summer Season under the slogan "The Sky Is Your Land," with the goal of attracting over 3 million visitors and strengthening the region's status as a global tourist destination. The season features the return of heritage sites and a variety of events such as the "Abha Sound Festival" and the 2026 World Cup activities, along with investments exceeding 444 million riyals to improve services and create around 3,000 seasonal jobs. This initiative aims to develop the tourism sector and sustainably boost the local economy.
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