Prince Turki bin Talal kicks off Summer of Asir 2026 with 100 events
The Prince of Asir Region launched the 2026 Summer Season of Asir under the slogan "Sky is Your Land," aiming to attract over 3 million visitors from inside and outside the Kingdom. The season focuses on diversifying the tourism offerings and re-opening sites such as Talal Madah Theatre and the historic Tuesday Market. It includes cultural, entertainment, and sporting events across various provinces of the region. Additionally, Asir is investing more than 444 million Riyals in new hospitality projects to improve the quality of tourism services and boost the local economy, ensuring sustainable tourism throughout the year.
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