Abha Summer 2026 targets 3 million visitors
The Prince of Asir Region launched the "Asir Summer 2026" season under the slogan "The Sky is Your Land," aiming to attract over 3 million visitors through the offering of 100 diverse tourism experiences. The season seeks to boost the tourism sector, create approximately 3,000 temporary jobs, and open new destinations such as Talal Madah Theatre and the historic Tuesday Market. The program includes cultural, artistic, and sporting events, as well as tourism projects valued at over 444 million SAR, to enhance the region's status as a stable year-round tourist destination.
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