Digital Exhibition Collaboration
The article explains the concept of digital twinning for exhibitions, which involves creating a virtual, identical replica of the physical exhibition that allows interaction with visitors from anywhere in the world through sensors and real-time data. This technology contributes to reducing costs by up to 70% and increasing visitor numbers by 200%, while also opening new revenue streams such as digital subscriptions and analytical data. Digital twinning is considered a crucial future investment for the exhibition industry, with an expected return on investment exceeding 250% in the first year.
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