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صحيفة مكة
Asfar acquires 40% stake in Housak
The Saudi Investment Tourism Company (Asfar), one of the Public Investment Fund's subsidiaries, announced its signing of an agreement to acquire a 40% strategic stake in Housak, a company specialized in tourism activation and adventure experiences. This partnership aims to develop and operate tourism experiences and activities within the invested destinations, starting with Al-Baha region, where a mountain tourism project is being developed that includes accommodation services and unique experiences. The move focuses on enhancing the readiness of Saudi cities and providing integrated and sustainable tourism experiences to boost the attractiveness of tourist destinations, increase visitors' length of stay, and elevate their spending levels.
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