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الاقتصادية
الاقتصادية
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Major sportswear companies dominate the market for team kits participating in the 2026 World Cup. Adidas leads the list, supplying 14 of the 48 teams, including Argentina, Germany, and Saudi Arabia. The German company is heading toward ending its partnership with the German national team after more than 70 years in favor of Nike, starting from 2027, although Adidas will retain its partnership with Argentina until 2028. Smaller companies, such as Puma, are also expanding their presence, with the number of teams wearing their products increasing to 11, and further diversification in the kit market is expected as more teams participate in the tournament.
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