Jazan Mango Harvest Connects Tradition and Innovation
The article discusses the mango harvesting activities in Jazan, highlighting how this seasonal agricultural crop transforms into an integrated economic system. The event connects the expertise of veteran farmers with the innovative ideas of young people in manufacturing and marketing. It involves over a million mango trees and produces 65,000 tons annually from more than 60 varieties, with efforts to diversify products—from juices and desserts to improved packaging and digital marketing—to expand markets and increase economic returns for farmers.
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