21 Hrs
Source:
الجزيرة الرياضية
Qatar's Soft Power and Blue Phantoms
Sports events, especially the 2026 World Cup, are an effective tool for enhancing Morocco's soft power by portraying a positive image of the country and changing negative perceptions about it. Successes in sports and symbolic images, such as players celebrating with their families, have contributed to improving Morocco's international image and significantly increasing the number of tourists, with unprecedented flows from new markets, and elevating national pride on a global level. Additionally, hosting the 2026 World Cup presents an opportunity to test and translate this symbolic capital into sustainable material and investment gains.
Size: 120%Text Size
Notice: This Is an AI-Generated Summary
Comments (0)