70 Days
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البيان الرياضية
Nike’s hopes face headwinds at 2026 World Cup
Nike experienced a sharp decline in its market value by 35% during 2026, along with an 18% drop in sales of World Cup 2026-related products and operating profits of $450 million, despite the ongoing presence of the "Swoosh" logo on the field. This decline reflects a gap between the company's visual presence and consumer loyalty, as the younger generation's reliance on the brand has decreased in favor of competitors offering more innovative designs and lower prices. Meanwhile, the company faces challenges in its marketing strategy and reliance on traditional sales models.
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