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The article focused on the psychological tactic used by Hossam Hassan, the head coach of the Egyptian national team, to neutralize the intimidation of facing Lionel Messi in the World Cup. He refused to pronounce Messi's name during lectures and internal organization, instead referring to him as "Player Number 10," aiming to diminish the impact of the Argentine star on the players and boost their confidence in their ability to face him as a team, rather than as an overpowering individual. This strategy was intended to encourage focus on team performance and avoid exaggerating the importance of big names, especially ahead of Egypt's match against Argentina, which ended in a loss after a commendable performance.
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