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The International Federation of Football (FIFA) carried out a unique experiment ahead of the 2026 World Cup final, deciding to open the press conference dedicated to the match to the public for a paid ticket, a step that is unusual in the tournament's history. The event is held at MetLife Stadium in New Jersey between Spain and Argentina, and will include the presence of both teams' coaches, along with stars such as Rio Ferdinand and Fozinha. There will also be interactive activities with the audience, including photo opportunities with the stars for prices reaching up to approximately 148 euros. This initiative is part of FIFA's efforts to boost interaction between fans and the stars, and to enhance both the fan experience and the commercial aspect of the tournament.
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