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The 2026 World Cup final between Spain and Argentina is expected to reach around 1.8 billion viewers worldwide, setting a new record. This comes amid the expanding number of participating teams and growing global interest in the tournament, as the 2022 Qatar World Cup final attracted approximately 1.5 billion viewers, making it one of the most-watched sporting events in history. The final surpasses other major events, such as the 2015 Cricket World Cup final, which drew about one billion viewers. With the United States, Canada, and Mexico hosting the tournament featuring 48 teams, audience numbers have significantly increased from the very beginning.
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