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The International Federation of Football Association (FIFA) expects the revenue from the 2026 World Cup to reach approximately $10 billion, marking the first time a sporting event has surpassed this figure. This significant projection is driven by the expansion of the tournament to 48 teams, the increase in matches, and the exploitation of the massive American market, along with rising ticket prices, and higher income from sponsorships and broadcasting rights. Hosting the tournament in North America, which featured over 78 matches, contributed to boosting revenues, leading to increased sales and marketing efforts. It is also anticipated that ticket and hospitality revenues will double to $3.5 billion, surpassing the previous record set at the 2022 Qatar World Cup. Additionally, the tournament’s global popularity helped attract major sponsorship partners and raised the value of sponsorship deals, reflecting the substantial commercial growth of the World Cup, despite some challenges related to selling broadcast rights in certain markets such as Europe, China, and India.
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