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الجزيرة الرياضية
FIFA's Dynamic Pricing Strategy for 2026
The 2026 World Cup, which concluded recently, saw unprecedented demand for tickets, with prices exceeding expectations due to the implementation of a "dynamic pricing" system that significantly increased ticket costs based on demand. The seat occupancy rate in the group stage matches was approximately 99.7%, with more than half of the matches reaching full stadium capacity. Data showed a notable rise in ticket demand, especially for major matches like the highly anticipated final between Argentina and Spain. Despite the commercial success, experts confirmed that the tournament was mainly targeted at the wealthy class, and travel and visa restrictions limited some fans' ability to attend, highlighting that the event was not broadly accessible to all.
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