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During the 2026 World Cup, there was a significant increase in the number of football players' followers on social media platforms, especially Instagram. Meanwhile, Cape Verde goalkeeper Vozinha achieved an incredible gain of 29.4 million followers, reaching a total of 29.43 million. Erling Haaland remains Norway's most rapidly growing star, adding 32.1 million followers to reach 72.7 million. Additionally, the accounts of players like Michael Olise, Jude Bellingham, and Neymar experienced noticeable growth following their performances in the tournament.
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