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China's record $500M in 2026 World Cup economy
The 2026 World Cup experienced a notable presence of Chinese companies, which invested around $500 million in sponsorship and marketing, making them the second-largest global investors after the United States. These companies capitalized on the event to promote their brands through advertising campaigns featuring football stars, and introduced advanced technologies based on artificial intelligence, such as match analysis and image stabilization, reflecting their desire to solidify their influence in sports technology. Despite the Chinese national team’s absence from the tournament, the Chinese companies successfully achieved significant economic and marketing value, and their investments expanded with the aim of strengthening their presence in the international football market in the future.
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