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The International Football Association (FIFA), led by Gianni Infantino, is striving to persuade its 211 member associations about the "FIFA Forward Enterprise" project. This initiative aims to unify some of FIFA's economic activities in order to attract private sector investors and increase funding for football development. The project involves selling shares of the World Cup as stock to international investors, despite opposition from the European Union and threats to boycott the World Cup. FIFA plans to hold a vote on continuing the initiative, implementing a two-stage process that includes members voting on whether to join or not.
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