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سكاي نيوز Sports
سكاي نيوز Sports
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The article discusses FIFA's plan to launch the company "FIFA Forward Enterprises" to merge the sale of commercial rights with the management of the World Cup tournament, aiming to boost estimated revenues of around $20 billion and generate $4.2 billion in the current year, to be distributed across 211 associations. However, the plan has faced strong opposition from former officials and sports figures, including UEFA President Nikolap Berman and former FIFA President Joseph Blatter, both of whom emphasized that football belongs to the fans, not investors. They warned that selling part of the sport's rights would destroy its original image.
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