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Infantino's potential World Cup buyer
FIFA President Gianni Infantino proposed selling 20% of the commercial rights to the World Cup to private sector investors through the creation of a new commercial entity valued at approximately $20 billion. The goal of this project is to boost growth and financial sustainability in football, but it has faced widespread criticism for potentially diminishing the emotional value of the sport, with the European Union (UEFA) rejecting the initiative, emphasizing that the spirit of football is not a commodity that can be sold. Joshua Kushner, a young entrepreneur from Silicon Valley, is one of the most prominent potential investors, and it is believed that his company, "Thrive Capital," would be part of an investor coalition, possibly purchasing a share of the World Cup's commercial rights, while FIFA would retain primary control.
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