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FIFA Affirms Commitment to Investment Plan
FIFA continues to consult regarding a proposal to attract private investments for the World Cup and its tournaments, despite UEFA's opposition and threats to boycott all its events. FIFA proposes establishing a company called "FIFA Forward Enterprise" with a valuation of $20 billion to manage its tournaments, offering investment shares of up to 20%. The aim of the proposal is to fund development and expand commercial opportunities. However, UEFA criticized the idea, viewing it as a selling of the game's spirit, while FIFA emphasizes the need to support most national associations to implement the initiative, asserting that football should remain for the fans and not for private interests.
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