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الجزيرة الرياضية
Club avoids bankruptcy with unusual shirt design
Peruvian Deportivo Municipal Club launched an innovative initiative to address its severe economic crisis, which led to its exclusion from the third division league. The initiative involved designing a jersey featuring 1,000 small squares, each sponsored by a different sponsor. The club began the campaign in January, successfully securing the required number of sponsors within three months, involving small and medium-sized companies as well as brands and financial institutions. The club also put the jersey up for sale at prices ranging from $35 to $44, offering discounts and incentives to sponsors, with the aim of strengthening its financial situation and delaying potential bankruptcy.
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