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FIFA cancels World Cup commercial project
The International Federation of Football Association (FIFA) announced the cancellation of its plan to establish the company "FIFA Forward Enterprise," which was intended to market and organize commercial operations for the World Cup. This decision followed a firm rejection by the European Union and other continental confederations such as CONCACAF. Threats of boycotting clubs and associations led to the project's suspension. The goal of the proposed company was to distribute commercial revenues to support weaker national associations, especially within an estimated project value of $20 billion. However, strong opposition led to plans being scaled back, with Infantino emphasizing the focus on unifying and developing football without creating divisions. The federation is expected to conduct extensive discussions to find alternative ways to ensure the federation's funding and the sport's growth, while maintaining the unity of the system.
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