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Florentino Pérez, the president of Real Madrid, is seeking to implement an initiative to attract private capital by establishing a subsidiary dedicated to football marketing, with plans to sell 5 to 10% of the company to an external investor. Although the project was not announced during the election campaign, Pérez is aiming to obtain the club members' approval through a referendum that could be held in early October. However, he faces concerns of strong opposition, as the project threatens to destabilize the club's historic legacy. It is worth noting that Pérez, like Gianni Infantino, has previously had to abort major projects such as the Super League due to protests, which heightens his fears of outright rejection of his new initiatives.
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