Persistence in hope
Saudi Arabia has strategically begun establishing itself economically within the World Cup ecosystem ahead of hosting the event in 2034, by expanding its presence in the global sports industry. The Public Investment Fund has become an official partner of the 2026 World Cup, alongside signing agreements with major companies such as Aramco, to enhance Saudi Arabia's position in the sports industry, commercial rights, and global reach. This supports its vision to diversify the economy, increase investment and tourism attractiveness, and position itself as a key economic and sports hub before hosting the event.
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