Entertainment draws 45.7M visitors in H1 2026
During the first half of 2026, Saudi Arabia saw 45.7 million visitors participate in entertainment events and activities. The General Entertainment Authority strengthened the regulatory framework by issuing over 2,500 licenses and achieved a 96% visitor satisfaction index. To improve service quality, the authority conducted 8,500 inspection visits and issued 1,127 classification certificates. Additionally, the sector's appeal has grown, with more than 7,200 companies operating within it. These efforts contribute to creating a stimulating investment environment and developing the industry to become one of the main economic resources in line with Saudi Arabia's Vision 2030.
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