Infantino's $20B plan revealed
The French newspaper "L'Équipe" revealed a secret document indicating that the "FIFA Forward Enterprise" project, announced by FIFA President Gianni Infantino in July 2026, was a long-term plan prepared in advance. It involved establishing a commercial entity valued at $20 billion to handle broadcasting rights, sponsorships, and major tournaments. The plan included offering substantial financial incentives to football associations, with each association expected to receive up to $40 million before the 2030 World Cup, along with a gradual increase in funding to approximately $86 million over 12 years. However, the project surprised many when announced and faced widespread criticism, leading Infantino to swiftly abandon it in early August 2026 due to disagreements within the football community and sharp divisions over the plan.
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