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Saudi Arabia announced that the Riyadh Season will be the official sponsor of the 2027 Spanish Super Cup, despite the tournament not taking place in the kingdom. Instead, it will be held in Istanbul, Turkey, featuring teams such as Real Madrid, Barcelona, Atlético Madrid, and Real Sociedad at Atatürk Olympic Stadium. This agreement aims to enhance Riyadh's presence in international sporting events and support major activities, with commercial rights managed by the "Sela" company in collaboration with the Spanish and Turkish football associations. The tournament has been held continuously in Saudi Arabia since 2021, with Riyadh hosting the editions of 2022, 2023, and 2024, before moving to Jeddah for the last two editions.
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