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The Asian Football Confederation competitions experienced significant growth in viewership, engagement, and marketing aspects, with a notable increase in the number of viewers and digital events related to the tournaments. The 2026 World Cup qualifiers recorded over four billion and 100 million views, marking a 291% increase compared to the previous edition. Additionally, women's and club tournaments saw remarkable rises in viewership, with the cumulative reach of the elite AFC Champions League reaching 2.5 billion viewers. This growth was supported by enhanced marketing campaigns, redesigned prize incentives, and the launch of a new visual identity for the 2027 Asia Cup in Saudi Arabia.
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