Italy's Giants Begin Comeback
AC Milan and Juventus entered the new Italian Serie A season amid a critical period that includes their absence from the Champions League for the first time since 1992, due to declining domestic results and a rebuilding process through an active transfer market and intensive technical and administrative changes. Milan, which suffered a disastrous season, is aiming to restore its performance and clinch the league title after a gap since 2022, by appointing Portuguese coach Ruben Amorim and signing players worth $173 million, notably Gonzalo Ramos and Diego Muroya, while also attempting to stabilize the future of Rafael Leão. Meanwhile, Juventus, which has not won the league title since 2020 and faces a crisis of administrative and financial stability, spent around $170 million to strengthen its squad. The club faces challenges in reclaiming its position and reducing its financial losses, which exceeded $63 million in the 2024-2025 season, as it continues efforts to rebuild both technically and administratively after multiple changes.
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