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The article addresses the issue of fans' reluctance to attend local football matches in Saudi Arabia, despite the improved level of competition and clubs attracting international players. The article explains that high ticket prices and the lack of attractive incentives may limit audience attendance, especially among families and young people, which negatively impacts the atmosphere of the matches and diminishes the overall fan experience. The suggestions include organizing seasonal packages, family tickets, loyalty programs, and flexible, affordable pricing to fill the stadiums. The article emphasizes that the audience is the true heart of the sports industry and the most important element for its sustainable success.
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