Chelsea announces new sponsorship
Chelsea's news included the signing of a partnership with Circle Internet Group, a company specializing in digital financial services, to become the sponsor of the first team's shirt for the 2026-2027 season. The "Circle" and "USDC" logos will appear on the front of the men's, women's, and academy team shirts, with their first appearance scheduled for the upcoming match against Brighton this Sunday. This deal comes after a full season without major sponsors on Chelsea's shirts for the past three years. In the most recent match, Chelsea defeated Luton Town 2-0, with Daniel Wølbjerg scoring the first goal in the 50th minute, and Hakim Oduor scoring an own goal in the 79th minute.
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