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هاي كورة
Barcelona's 2027 kit features large Ohana branding
Journalist Fernando Polo revealed a new commercial deal in which the "Ohana" real estate project brand will appear on FC Barcelona's team shirt starting from July 2027. After three seasons, the partnership will evolve into a licensing agreement to exploit the club’s brand in a large real estate development in Dubai, with projected revenues of over one million euros annually. This deal strengthens the club's financial position by entering the real estate market and benefiting from long-term income.
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