Turkish Airlines sponsors Liverpool's jersey
Liverpool Football Club has announced a new shirt sponsorship deal with Turkish Airlines, starting from the 2027-2028 season. The agreement is for five years and is valued at a total of approximately £300 million (€349 million). Under the deal, Liverpool will receive an annual sum of £60 million, an increase of £10 million over the previous contract with Standard Chartered Bank. This makes it one of the most expensive shirt sponsorship deals in Premier League history. This partnership is among the highest in terms of earnings and reflects an effort to expand the club’s collaboration with the Turkish company, boosting revenues ahead of the 2027 season, with Turkish Airlines set to serve as a global partner after the expiration of the current contract. The partnership is a significant addition for Liverpool, which achieved record revenues exceeding £700 million in the last financial year. It is regarded as a highly lucrative sponsorship deal in the history of the English Premier League.
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