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الجزيرة الرياضية
Chelsea's transfer spending revealed
Chelsea Football Club has employed an integrated strategy in the transfer market that combines massive spending on signings with effective marketing to sell players. This approach has helped the club achieve a significant financial surplus. In the most recent season, the club sold 20 players for a total of €445.3 million, and these sales contributed to a surplus approaching €40 million, in addition to over €100 million after accounting for salary deductions. The management also relies on a policy of bringing in young players on long-term contracts and developing them to increase their value or sell them later. This approach began under Marina Granovskaia's administration and continued after the change in ownership. The club’s successful financial model balances investing in transfers with generating revenue from player sales, despite the ongoing challenge of replacing star players on the technical level.
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