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Oxford United Football Club withdrew a clothing collection bearing the "United 93" logo after it was revealed that the number was associated with the crash of United Airlines Flight 93, which was hijacked during the September 11, 2001 attacks and crashed in Shanksville, Pennsylvania, resulting in 44 deaths. The club clarified that the use of the number was not intended to reference the historical event but was derived from the year the club was founded, 1893, and apologized for the controversy. The collection was immediately pulled, and product approval procedures were updated to prevent such mistakes in the future, with an emphasis on protecting the club's reputation to avoid potential financial losses.
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