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Adidas launched the "Messi +10" campaign in its third season, featuring Lionel Messi selecting the top 10 rising talents in football, including 7 players and 3 female players. The list highlights young Arsenal star Max Dorman, Mexican striker Gilberto Mora, emerging Argentine player Thomas Aranda, as well as talents from several countries such as Turkey, the Netherlands, England, Brazil, Germany, and the United States. The campaign aims to support and mentor emerging talents. First launched in January 2025, it has featured notable names and, as expected, has attracted significant interest from major European clubs.
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