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الجزيرة الرياضية
Source: الجزيرة الرياضية
14 Hrsالجزيرة الرياضية
Source: الجزيرة الرياضية
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La Liga and Real Madrid’s interests in China are under pressure following Kylian Mbappé’s remarks about Mao Zedong. State television has stopped broadcasting La Liga matches, and the Migu platform has removed Real Madrid’s upcoming match from its schedule. The value of La Liga’s broadcast rights in China could reach €400 million through 2030. Migu Video had 520 million monthly active users in 2024, though that figure does not represent the number of La Liga viewers or paid subscribers. China accounts for 10 to 15% of Real Madrid’s overseas sales of shirts and other merchandise. So far, the only confirmed losses are Chinese companies ending their sponsorship deals with Mbappé. Neither the club nor the league has announced any realized financial losses, and the potential damage remains unknown.
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